Peter 🐧
@chefgoyardi
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CCO @pudgypenguins | Building the next legacy character brand
Miami
Joined December 2020
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official 2.0 design of the Pudgy Penguins plushies
rolling these out at amusement parks worldwide, eventually making their way towards retail with some new characters of course
ngl trying to make the plushies cuter was a huge challenge, I think we did it
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Improved collectibles over the last few months. Everything across the board is better.
This is our Jumbo Series part of the Original 8888 collection.
Can’t wait to drop these this year 🔥
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Yesterday we went down to Walmart with the guys to check the shelves for ourselves.
Here's our live reaction 💙
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Next 5 moves Pudgy Penguins makes will be considered a masterclass in brand building.
Gonna need all the support of the community soon 💙
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This the only sneak peak at the Spring Summer ‘23 delivery y’all getting.
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We're so happy to have Pudgy & Peaches lead the Pudgy Penguins brand forward.
Learn a bit more about their relationship 👇
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This isn’t brand vs brand.
Web3 needs to stop taking sides and making this extremely competitive between collections.
Everyone has their own preferred taste, aesthetics, and standards. Everyone finds a belonging somewhere.
The goal is make web3 greater as a whole 🤝
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🚨 IRL GIVEAWAY 🚨
I’ll give a box to 5
@pudgypenguins
holders who live in Miami (come to studio to pick one up)
Maybe I’ll mail out 5 to those who aren’t local 👀
All you have to do is like this post, repost, and follow Pudgy Penguins on X/Instagram 👇
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I won’t stop building Pudgy Penguins till my kids are sitting on Pudgy ride at Disneyland.
Till then I gotta;
1. Have kids
2. Shill Disney a Pudgy themed ride 🤣
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We're rolling out our plushies in some of the biggest amusement parks worldwide and we're looking to license 4 new characters for this rollout.
Submit your
@pudgypenguins
for consideration 👇
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first look at some keychains in the works
also going to throw up a new licensing opportunity on Overpass to get some community pengs made
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Igloo FW’23 first look.
Those who come tomorrow will be able to buy the entire collection at Pudgy Art Basel.
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We just dropped the Bear Hat beanies 💙
Link in my bio for the shop.
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improving entire toy line and the anatomy of the plushies, stoked for the updated toys
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750k toys sold across the globe. Seven hundred fifty thousand toys. This was no easy feat as a young brand. Almost impossible to achieve. Most of you will graze by this number and keep scrolling, and those who understand retail would probably know how hard we worked towards this.
In April 2022, we marked the beginning of a deeper relationship with our community by licensing Pudgy Penguins & Lil Pudgys from holders for Pudgy Toys.
In 2023 these Penguins pushed Web3 forward; selling 750,000+ toys & reaching millions of people.
Explore their journey below.
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We got some bucket hat gifts sent to studio.
I cracked a versatile fit for every occasion.
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Day 2 of Licensing Expo in the books.
Lot of handshakes and pen to paper deals happened to day. Massive deals.
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Off site with the team. Last time we did this, we came out swinging.
Wait and see what we plotting for 2024 and onward 🐧🔜
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Pudgy creative dept just got bigger.
Hired some ex-Disney animators to jump on board 👨🍳!
Real work begins now 🐧
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Which of the three concepts look best for a YT thumbnail cover?
Let me know below 👇
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I did an unboxing review of our
@pudgypenguins
x
@LastCrumbCookie
collab! 🔥
Grab yourself a box. Extremely limited.
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Walmart re-order tells you all you need to know about how well Pudgy Penguins is doing in stores. We wouldn't be here without the community and the feedback from our supports on how to improve our experiences across the board.
The path to Web3 mainstream adoption continues.
The new line of Pudgy Toys, with Pudgy World, is now available in 3,100
@Walmart
stores across the USA.
Learn more below.
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Ya'll asked for it, so here it is.
How my company,
@ourbureaux
, grew to a $5m/year design & growth studio (3 yrs running)
A thread 🧵
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Our highly anticipated varsity jackets are now live.
Limited stock. Blockchain authenticated.
Link below 👇
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Starting off the debut Igloo launch light with this first delivery.
Drops tomorrow. First grabs for those who signed up to get notified.
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Two+ years of work with these amazing people 💙 (missing so many other faces)
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GM!
Fun fact:
There is a place on The Berg that's called Bowlcut Beach, which is an exclusive beach for all the Bowlcut pengs 😎
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I wonder where Pudgy Penguins will be 2 years from now if we keep putting out content 2-3x a week, consistently.
Only time will tell 🐧
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When we bought Pudgy Penguins, we wrote a story and told everyone what our intentions were.
That story we told was, we will be the face of NFTs and on-board masses to web3.
We are doing this by making Pudgy Penguins the most famous penguin brand in world 🌍 🐧
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2024 looking really good.
Doing some prototyping at the studio.
Early sneak peaks.
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I'm looking to add some awesome slogans and catch phrases to use in the Lil Pudgy's brand identity and ecosystem, would love to see some great ones you have in mind below 👇
5 with the best ideas get a free Pudgy Penguins hoodie!
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Art Basel '23 was so fun, got me thinking about this year's experience already.
2024 Art Basel will be epic 🐧🥳
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one of the towns on the Berg is Beverly Chills
find me and my sophisticated top hat pengu's here
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I’m at licensing expo and the 10th person walked by the booth whispering “ omg it’s the reels I send you all the time, I love these penguins” making me feel some type of way.
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The Lobby is evolving day by day as we get closer to unlocking those big doors.
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I swear this mascot just in random place on his own agenda 🤣
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You can’t stage this.
You can’t fake this.
Genuine joy.
This made me so happy 🥹
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First to see it. More details on the launch late April.
Everyone at event will be first to try.
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Key learnings this year while growing Pudgy Penguins (and running a business in general)👇
1) Be with community, not above
2) Be active on socials. Engage with your existing supporters and educate your future ones.
3) Accept criticism and feedback, iterate accordingly.
4)
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If you’re in Miami, the entire Pudgy Penguins team is hosting monthly mixer/networking events for those building in web3.
Next event details sharing soon. If you’re building, you wanna be here.
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As an entrepreneur it's so hard to NOT have a bad day.
Managing large teams, building products, generating rev, dealing with personal life and trying to find balance can really mess with your attitude.
Mastering your EQ & holding yourself together at all times is imperative.
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Last 6 months team has been cooking something super epic that pushes all limitations of web experiences and will make Pudgy Penguins the poster child everyone points to for inspiration and, maybe copy.
Can't wait to share it with everyone very, very soon 👨🍳
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I'm on a mission to produce one of the biggest animated films of our generation.
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Should we do season 2 of Building in Public for
@pudgypenguins
?!
What would you like to see more of?
Let me know below 👇
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I’m looking to hire one more incredible character animator & another artist to join the Pudgy Penguins team.
Preferably in-house at our Miami studio. Full benefits.
Apply here 👇
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Umm.. I just woke up to a massive Fishing Rog at the studio.
Bullish.
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It’s time. I’ve been super eager to announce this one. Submit your best looking pengs and let’s turn em into physicals 🤝
Pudgy Penguins is licensing NFTs for the Original 8,888 Mini and Jumbo series collectibles.
Learn how to submit your Pudgy Penguin below.
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You can subliminally dunk on Pudgy Penguins all you want.
Community here is resilient and immune to the bs thrown our way.
The team building this company came from absolutely nothing with odds stacked against us. How you think we got here in the first place?! On accident?!
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What blows my mind is that this person took the time to carve a Pudgy Penguin on a Japanese Musk Melon out of any melon she coulda chosen 😭💙🐧
Cute and sweet mf.
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Outside of buying Pudgy Penguins we had no additional resources to build the brand.
We had no investors or large reserves
We had no connections to facilitate cool collabs/deals
We had no advantage over others
We didn't have time to sit and play it safe
We had to get
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Episode 2 of "Building In Public" drops next week!
Drop a 🐧 below if you ready for it.
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raising the bar on pudgy penguins over the next 6-12 months
digital
visuals
content
product
its that time 🐧
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