Colin and Samir ✌🏼✌🏾
@ColinandSamir
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Hank Green's stylist
Los Angeles, CA
Joined February 2018
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Pinned Tweet
Creator Startup Cohort 2 registration is live 🚀
Our 30 Day Live Cohort dives deep into building your creator business, pitch yourself to brands, pricing philosophy and clarifying your goals as a creator.
Learn more about Creator Startup here:
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23 years old and speaking to 250,000+ people. Chills.
RIP Sir.
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YouTube is a ticket to the extraordinary
One (really good) video turned Harvard student Wesley Wang into the youngest director in history to set up a movie at a major studio
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The first creator-led brand to run a Super Bowl commercial.
@PrimeHydrate
@KSI
@LoganPaul
#SuperBowlLVII
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We donated to
#TeamSeas
to help clean the ocean...and also to see
@MarkRober
get mega slapped.
@MrBeast
thank you for enforcing the redo.
Watch the stream and donate to
#TeamSeas
🌊
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🍔
@MrBeast
Burger physical location coming very soon
👀👀👀
@MrBeast
is taking over with
@MrBeastBurger
in my mall 🙌
@ColinandSamir
it’s crazy how a YouTuber is taking traditional restaurant space in a mall. I love it
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It's official,
@MrBeast
announces competition game show "Beast Games" with
@PrimeVideo
The show will feature the biggest cash prize with the most contestants in TV game show history
Watch →
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The new
@DudePerfect
HQ will have:
- A 330 ft tower to make trick shots
- Two acres of outdoor space
- Restaurants + merch stores
- A Dude Perfect museum
This isn't an office, this is Disneyland
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Audiences are spending more time watching YouTube on their TVs than Netflix
h/t
@Lucas_Shaw
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Typical media company:
Remove the CEO and it can still function with its base intact
Creator media company:
Remove the creator and the whole thing falls
That's pressure...and a reminder to creators to keep your overhead low
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Let's just say hypothetically we were interviewing
@tommyinnit
next week.
What questions would you want us to ask him?
...hypothetically.
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$60 million dollar 3 year deal🤯
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Which books should be required reading for creators?
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Today
@LoganPaul
and
@KSI
announced their new drink, Prime Hydration, to over 530,000 fans.
Creators coming together to launch businesses & compete with legacy brands will be a big theme in the next 2 years.
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.
@MrBeast
spends $4M a month on YouTube videos across his channels
He also spent $10M on his new studio
Here's WHY ➡️
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Our first interview with
@MrBeast
was uploaded on Sept 20th, 2021
2 years later and it has 19M views with 50 minutes AVD
long form, evergreen content is the focus.
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"Wow, it's like a reboot of your favorite TV show from when you were a kid"
Samir's wife after watching
@Casey
's return to NYC vid.
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What's a good name for a podcast about editors...hosted by editors?
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Hey
@LoganPaul
now that you subscribe here's two things we want...
1. More Prime
2. You to come on the show
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Guess the Revenue
See if you got it right in today's Newsletter 👇🏽
Notes:
~ 60% of views from Shorts
~ 2% of channel revenue from the Shorts fund
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We talked about business, ideas for the creator economy and the future of
@tinymeatgang
@Codyko
is one of our favorite creators not only because of his content, but also because of the way he’s building his career.
Thanks for stopping by the studio
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YouTube is getting more global.
The platform is rolling out multi-language dubbed audio tracks for videos, helping creators grow their international audiences with just one channel.
Here's how multi-language audio works 🧵
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We're looking to speak with some
@KarlJacobs_
fans for a Breakdown episode
Schedule a time to chat:
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Who’s gonna perform at next year’s halftime show?
Drop your predictions below 👇🏻 👇🏾
#TeamGalaxy
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.
@YouTube
has added the ability for viewers to see & skip to the most-watched parts of a video.
Showing this graph publically feels like it will only perpetuate the graph and lead to a reduction in average view duration, especially on long-form videos.
Thoughts?
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"We want to be the largest tech community on the planet." -
@Mrwhosetheboss
Watch the episode →
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We spent 24 hours with
@MrBeast
during the opening of his first
@MrBeastBurger
restaurant
WATCH →
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Massive thank you to
@youtube
for filling our office with balloons...and for the play button 🙏🏼 🙏🏾
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Logan Paul and KSI's
@PrimeHydrate
has generated 80x more likes on their IG posts than Gatorade, despite having only 2/3's of the following
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30 days, 30 videos, and $1,396,345 raised 👏🏼👏🏾
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Next week we're sitting down with 2 employees from
@YouTube
to ask them about Shorts, revenue sharing, and the future of the platform.
What questions do you want answered?
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How many views will the
@MrBeast
Squid Game video get in the first 24 hours?
Predictions below 👇🏼👇🏾
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"I'm confident in my ability to make videos that don't cost a lot of money"
Ryan Trahan is
@MrBeast
on a budget
Our full interview:
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June 4th, 2012.
Colin's first day working at The Lacrosse Network, our first YouTube Channel. I remember within minutes, he set up his laptop, put on his headphones, plugged in his hard drive and immediately dialed into editing.
I came over later in the day and watched a
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👀👀
Despite ^ I’m still gonna share everything I know publicly because life would be boring if I kept it all in haha. Also helping small creators is fun
@ColinandSamir
let’s crank one out!
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It takes a while to find your format on YouTube and get consistent, but once you do you can actually make it a career 🚀
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5% of our week is spent on camera
95% is spent writing, editing, brainstorming, designing thumbnails, in sales meetings, planning, strategizing, analyzing, overanalyzing, and redesigning thumbnails
that's the job of being a creator
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We have 3.2M impressions in the past 90 days on Twitter /
@X
Need 15M to be eligible for monetization.
Honestly, 15M is a good bar because it's high, but not out of reach if we take it seriously. Good way to get creators to take the platform seriously.
Will report back once
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The difference between a good story and a great one is access.
Fortunately, the story you have the most access to is your own.
cc:
@vuhlandes
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Over 2.7 billion views and over 30 million subscribers without ever showing his face on YouTube
Tonight 1.5 million people watched
@Dream
's face reveal live
Onto the next chapter 👏🏼👏🏾
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Thanks for the shout out
@loganpaul
@mikemajlak
We'd love to hop on the mics with you guys
@impaulsiveshows
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1 year ago we had just moved into this office. We had some traction but not enough to pay rent for a full year
Today, there are 6 of us that occupy the space, and 22M of you have watched our content in the past 30 days
Thank you for helping us bring this dream to life 🙏🏽🙏🏾
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"This is the first time we've really delved into the business"
Today on the show
@codyko
and
@thenoelmiller
talk about how they built
@tinymeatgang
and then launched their own podcast network, TMG Studios
Watch here →
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The "Take a break" button is our suggestion for how
@YouTube
can help creators avoid burnout
Watch the episode →
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Our first YouTuber roundtable features:
@RyanTrahan
@zachking
@MichelleKhare
@YesTheory
(Ammar Kandil)
@cleoabram
Made in partnership with
@streamys
, everyone at the table is nominated leading up to the show on Sunday
Watch →
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3 YouTube Trends to watch in 2024
1. Videos will continue to get longer
With viewership increasing on connected TV's, longer YouTube content is seeing serious success. Podcasts are pushing into the 1-2 hour range and we're seeing top creators push into the 25-30 min range on
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Who wants next?
Creator Basketball Game
@SpotterCreators
Summit.
Ft.
@MrBeast
@Jesser
@DudePerfect
@kinigra
@RyanTrahan
@Drewbinsky
@jordanmatter
@airrack
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Winner 🏆
Got access to the YouTube A/B/C testing on
@YouTube
Gonna run our first test next week, will report back
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